Vismail helps boost fundraising campaign results

Goal

One of Canada's leading humantarian charities included vismail as part of their multi media marketing mix to help raise funds in support of the Pakistan Earthquake crisis.  The vismail went out to all existing donors with email addresses - the ultimate goal being to raise funds and awareness as quickly as possible.

eSolution

A compelling vismail message with a one-time gift ask was created on short notice and within tight timeliens using an existing PSA and simple .jpeg design.

• 5,823 vismails were sent
• 5,263 vismails (90%) reached the target audience

Results

Overall, the fundraising campaign performed well raising both awareness and funds in excess of $19,000.

• 2,388 vismails were opened - an open rate of 41%
• There were 126 clicks to the donation form - a primary call to action rate of 2.4%
• There were 263 clicks to the website - a secondary call to action rate of 5.2%
• $19,960 was raised from 107 donors - an average gift of $186

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