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Realizing your online possibilities


Pay per click gets your campaign on top
 
What is pay per click advertising (PPC)?
 
Getting organized for your pay per click campaign
 
Introduction to search engine optimization (SEO)
 
What is cost per click (CPC)?
 
What is click through rate (CTR)?
 
Online marketing experience

Online Marketing Experience

Casandra Bryant
Director, Unxvision, eSolutions for Non Profits / Manager SEO & PPC Services

Casandra has a solid background in managing and conducting online marketing campaigns for clients. Pay per click marketing enabled a number of organizations to increase branding, awareness and revenue. The expertise to enable results-oriented campaigning through keyword creation, placement and monitoring has given the opportunity to test and reap rewards at new levels of Internet-driven marketing programs. Casandra has, in the past, worked closely with CHF (Canadian Hunger Foundation) and the Prostate Cancer Research Foundation with not only pay per click marketing but as part of a larger, more comprehensive online marketing program that included list rentals, banner and text placement and search engine optimization.

George La Rosa
Unxvision, Search Engine Optimization & PPC

George La Rosa is our in-house search engine optimization (SEO) and pay per click (PPC) marketing specialist. With 6 years of online marketing experience and over 100 web sites optimized, George has managed to deliver results. George shares his valuable experience and knowledge mainly with the commercial sector, helping clients understand how Internet marketing can enhance existing marketing initiatives.

With the ever-changing environment of search engine rules and rankings, George continues to develop new SEO tactics to not only to maintain competitive rankings, but to improve them as well, satisfying clients in the process. Clients such as St. Vincent de Paul – Toronto Central Council, Axiom Group Inc. and ParentalSoftware.org have benefited from George's expertise.


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