Introduction to Search Engine Optimization (SEO).

What is SEO and how does it work?

Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you.

The need for SEO has become acute in the past few years. Web sites are being created with Java, Flash and images all of which search engines cannot understand and ignore. If the content of your web site is ignored by the search engines then they can't index your site, If your site isn't indexed then no one will find your site by searching for it in Google, Yahoo, MSN, etc. If no one can find your site then your hard work and money spent creating the site is in lost.
Search engines don't like this either, they want to provide the best possible results to visitors and if they can't index a web site for any reason they may be missing great content that searchers are looking for. In fact SEO is so important, Google provides guidelines for choosing a SEO service.

How does SEO?

Most web sites do not focus on their topic well, keyword lists containing 50 or more phrases per page (EBay as a keyword is common), the business that has four separate offerings and each page of the web site tries to target all four at once and misses. It might be the site is targeting a search phrase that no one is searching for. By focusing each of the pages of the site in turn on keywords relevant to the business and relevant to people searching for that business SEO ensures each page of your site stays focused and is therefore seen as an authority on the topic.

Free Search Engines.

The biggest search engines on the Internet are still free, Google and sites using Google's results make up around 50% of the Internet search market on their own. If all you're targeting is Google then you're missing nearly 50% of the market. We offer SEO that works for all search engines, not just Google. This is nearly doubling the search engine traffic you can target with minimal effort.