Unxvision e-solutions for Non Profits

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Campaign: Increase ticket sales to the Wealth Expo.

		No. of Sends: 40,246
		No. of Undelivered: 4206
		No. of Delivered: 36,040
		No. of Views: 9,233
		No. of Forwards: 66
		No. of Overall Clickthroughs: 597
		No. of Clicks on Call to Action (Purchase Tickets): 493

Results

		View Rate: 26%
		Overall Clickthrough Rate: 6.5%
		Call to Action Clickthrough Rate: 6%
		Raised: $19,425
		Received: 111 tickets at $175 each

Case studies provided by DMW Worldwide, a full service fund-raising agency.

Campaign: Boost conference registration

		No. of Sends: 373
		No. of Undelivered: 15
		No. of Delivered: 358
		No. of Views: 861
		No. of Forwards: 15
		No. of Overall Clickthroughs: 261
		No. of Clicks on Call to Action (Purchase Tickets): 103

Results

		View Rate: 231%
		Overall Clickthrough Rate: 31.2%
		Call to Action Clickthrough Rate: 13%
		Raised: £13,218.75
		Received: 75 tickets at £176.25 each

Cold list rental for Vismail
HTML and Vismail performance comparison

Campaign: Increase number of tickets sales for raffle

		HTML email deployed to house list, Vismail deployed to cold list
		Overall Clickthrough Rate: 16%

Vismail Results

		View Rate: 50.2%
		Overall Clickthrough Rate: 16%

Email comparison	Vismail	Recent HTML email
Delivered	8,200	8,376
Viewed View Rate	4,116 50.2%	3,021 36%
Tracked forward (via Microsoft Outlook etc)	N/A	502
Tell a colleague	27	5
Links clicked	649	484
Unique users clicking links	N/A	283

For more information contact Casandra Bryant, Director of eSolutions at tel. 416-335-9800 x 235 or email cbryant@unxvision.com


		How is Vismail created? Vismail has two components — the video and the template the video sits in. You decide where the video sits in the design and what you want recipients to receive using easy to use set up tools. Once launched, let the tool track the campaign. It's as simple as that!

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416.335.9800 Ext. 235

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