Vismail
Client Testimonials
British Red Cross
Robin Moore, New Media Strategist
“Vismail allowed us to send out an immediate, personalised
thank you to members of the public who had made one-off online donations
to our Tsunami appeal. The response has been overwhelming: within
3 days over 90% of recipients had opened the email and viewed the
video. In addition, and without a specific ask, we have converted
over 150 of these donors into regular givers through a link on the
Vismail, as well as receiving over 3,500 visits to our website.”
United Christian Broadcasters
Brian Bennett, Communications Director
“UCB conducted a very successful trial
of Vismail in 2005. Of almost 6,500 Vismails that were sent out
promoting our new service UCB Mobile, almost 4,000 were opened by
recipients and almost 1,000 of these ‘clicked through’
for more information. 300 people subsequently sampled the new service
and many of these decided to subscribe. UCB has since gone on to
use Vismail for a couple more campaigns. Vismail has proved to be
much more flexible, and much more effective than traditional direct
marketing approaches, both on time and cost grounds.”
Fundraising Institute Australia
Sue-Anne Wallace, CEO
“Fundraising Institute Australia was one of the first organisations
in Australia to adopt Vismail marketing to promote the 2006 international
conference. Visits to the website soared as soon as the email was
distributed. During November and December almost three times the
membership of FIA downloaded the conference program. This interest
resulted in record registrations for FIA’s best- attended
conference ever. For busy fundraisers the immediacy of a Vismail
clearly creates interest resulting in swift action!”
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