Unxvision | Online Fundraising Solutions For Nonprofits.

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eSolutions

Maximize your online marketing strategies to see bigger and better results. We offer
you all the digital marketing solutions that will ensure the high-throttle
performance of your campaigns.

Realizing Your Online Possibilities

Online Fundraising

It is a noble cause to raise funds for different issues. The catch here is the reach and we ensure that you get it through our tried and tested methods.

Creating email campaigns

We need an email that catches the attention of the user and compels them to know the offer. We create unique email campaigns directed at the demography you choose.

Managing a website

It is tough to tackle multiple things at once. Hence, we take the load of managing the website from you and ensure that you keep it going successfully, without any interruptions.

Data Integration

We use tried and tested methods to integrate data and use it to the benefit of our clients, to get quicker and better results.

Web Strategy

We have a web strategy in place to ensure that the ranking of your website climbs and that more and more potential customers are able to view and buy your services.

Volunteer Suppport

For your cause, we ensure that your campaign receives maximum support, to get more and more volunteers on board and be on your side.

PROJECTS
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clients

web
awards

Young
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Strategic Consulting & Technology

Our experts put a strategy in place that ensures that your campaign is working at its best and there are no loose ends.

Business Global

online fundraising developments

Accept Donations Online

Do you wish to start a fundraiser that accepts donations online? Our experts will guide you to the best way forward.

Incorporate Alternative Giving

Are you looking to receive charity on the items to be bought for your cause? We provide you with online platforms for this purpose as well.

Donation Driven Email Marketing

We target the maximum number of audiences with our email campaigns so that you get maximum donations for your cause.

Our Testimonials

“I loved how they went into detail in every step and gave me real-time data on the performance of my platform.”

John R. Cole

“I recommend these guys as they take time to explain to you the pros and cons of every step you take.”

Myrtle S. Lawrence

Latest News

A Complete Guide to Web Development for Nonprofits

September 5, 2023March 1, 2023

Websites are a critical tool for nonprofits to use as a way to share their mission and connect with supporters. However, developing a site can be challenging, particularly when it comes to implementing a design that is effective and engaging. This is why many nonprofits choose to work with a web development firm to create their site.

Finding the Right Nonprofit Web Development Firm

Conducting online research is one of the first steps in identifying a nonprofit web development firm. This will help you identify firms with experience working with nonprofits and charity websites. You can also look for reviews about these organizations to determine whether they fit your organization well.

Another great way to find a nonprofit web development firm is to ask current and former staff members for recommendations. This will help you find a firm that understands your organization’s mission and goals and can develop a design to help your nonprofit achieve those goals.

Submit requests for proposals

Once you’ve identified potential candidates, you can begin the selection process by submitting requests for proposals (RFPs) to your top firms. This will allow you to initiate conversations with prospective nonprofit web development firms about your project and will increase the likelihood that these firms will be interested in partnering with your organization.

Your RFP should include a description of the nonprofit website project you plan to implement and your organization’s overall mission and goals. This information will help your prospective firm to assess whether they can partner with you and meet your goals within the timeframe specified in your RFP.

Identifying the Goals of Your New Nonprofit Website

A nonprofit web development firm can guide your organization toward achieving its web development goals by analyzing your existing site and identifying areas for improvement. This will help your organization create a functional, user-friendly, and appealing website to drive support for your cause and cultivate deeper relationships with current supporters.

Identifying Your Tech Stack

Selecting the right technology for your nonprofit is crucial to the success of your web development efforts. A technical ecosystem with an assortment of different tools and systems can be difficult to manage. It can make it difficult for your nonprofit to transfer data across platforms and between departments. It can also lead to slow loading times for your site, discouraging visitors from donating or staying engaged with your nonprofit.

As a result, choosing a tech stack that is carefully thought out will save your nonprofit time and money in the long run. A good technical stack will help your nonprofit standardize its technology approach and make it easier to maintain and grow your website over the long term.

Getting the Most Out of Your Website

Your nonprofit’s website serves several important purposes, including educating site visitors about your mission, sharing success stories, and urging people to donate or become involved with your cause. A strong nonprofit website is crucial for these purposes and should be a top priority for your organization.

Best Online Fundraising Platforms for Startups and Nonprofits

August 9, 2023March 1, 2023

The top online fundraising platforms are designed to help consumers raise money for various reasons. They are also a great way for businesses to gain exposure and build their brand. While choosing a crowdfunding platform, consider the following factors: ease of use, track record of helping consumers raise funds, price plans, social network integrations, and more. You may choose a donation-based or reward-based crowdfunding platform, depending on your needs. Donation-based platforms focus primarily on raising funds for a cause, while reward-based ones focus more on giving donors something in return.

GoFundMe

GoFundMe is a popular charity crowdfunding platform that has helped many individuals raise money for specific needs or causes. The site also allows nonprofits to launch fundraising campaigns and raise funding and awareness for their missions.

Fundable

Fundable is a startup-oriented perks-based crowdfunding platform that works to attract investors and boost fundraising efforts for consumer products and retail startups. It offers a range of funding models, including equity and debt, and it has a relatively low investment minimum for non-accredited investors.

Crowdcube

Crowdcube is another equity-based crowdfunding platform focusing on seed, earl, and growth-stage financing. It has a strong track record of bringing regular people into the investment game and supports startup and established companies.

IFundWomen

IFundWomen is a crowdfunding platform that is built specifically for women entrepreneurs. It promotes a keep-what-you-raise model and also provides extensive support for women entrepreneurs, including private coaching and networking opportunities.

Classy

Classy is a comprehensive fundraising platform that helps nonprofits create donation websites, set up recurring giving programs, and sell event tickets. It also has marketing and engagement tools that help nonprofits attract new supporters and connect with existing ones.

Shopify

Shopify is an eCommerce platform nonprofits can use to streamline their online sales and fundraising efforts. It offers a user-friendly drag-and-drop store builder that makes it easy to customize your own online store and start selling merchandise for your nonprofit’s mission.

Indiegogo

A leading charitable crowdfunding platform, Indiegogo is home to various projects in need of funding. It has a reputation for helping individuals and small businesses with urgent needs or large vet bills and helping startups raise the money they need to get started. The company’s goal is to empower people, and it has successfully funded over PS1 billion for more than 1,300 campaigns across multiple industries. Its simple platform makes creating a campaign and collecting donations in different currencies easy.

Crowdfunders

Crowdfunder is a UK-based equity crowdfunding platform that is home to more than 200,000 entrepreneurs and investors. The website gives its members access to a network of accredited investors, as well as to a host of services that include investment guidance, marketing tips and tricks, PR support, and legal advice. While its website is free, it charges a 6% fee for fundraisers who raise funds and a PS2,500 completion fee for those who do not. However, there are no registration or listing fees, and it offers a variety of fundraising options for both small and large businesses.

Tips for a Successful Marketing Campaign

July 11, 2023March 1, 2023

Regardless of your industry or the size of your business, a successful marketing campaign requires multiple components. Luckily, there are many steps that you can take to increase your chances of success and ensure that your campaign goes off without a hitch.

Decide SMART

First, deciding on a SMART (specific, measurable, attainable, realistic, and time-bound) goal for your campaign is important. This allows you to plan a cohesive and focused strategy that will prove its effectiveness in the long run.

Understand your audience

Next, you must know your buyer personas and engage with them using digital marketing strategies. This will allow you to target the right people with your marketing and get the best results for your brand. It’s also critical to understand your audience and what they need. This will help you create a solid offer that will appeal to them and make them want to buy your product or service.

This will include creating content and identifying the appropriate channels to reach your audience. It will also include developing a strong brand awareness advantage to make your campaign stand out among competitors and encourage potential customers to act.

Identify the buying journey

Once you’ve determined your target audience, it’s time to identify the buying journey. This will allow you to create a strategic marketing plan that will align with each step in the consumer journey and help you determine the most effective marketing tactics.

Implement your strategies timely

In addition to these core elements, you need to implement and monitor your strategies in a timely manner. This includes using robust measurement tools to track your campaign’s effectiveness and ensure you maximize your investment.

Optimize your campaign

It’s also important to optimize your campaign at every step in the process, including adjusting the content and offers of your products or services and testing the effectiveness of your marketing messages. Ultimately, this will ensure you meet your marketing goals and objectives.

Execute the campaign

Once you’ve created a robust marketing strategy and plan, it’s time to execute your campaign. This can be done by leveraging traditional and digital marketing tactics, including search engine optimization (SEO), paid search, social media advertising, and email marketing.

Use a strong creative strategy

Lastly, using a strong creative strategy for your marketing campaigns is vital. This will include crafting a mission and vision for your campaign that will be consistent with your company’s overall branding. It will also include creating a visual identity that will be recognizable to your target audience and ensuring that everything has a purpose and connects with the campaign’s objective.

To sum up

In the end, a successful marketing campaign should be a blend of the right strategy, the perfect message, and the perfect media. Whether you’re running a digital or physical campaign, these three key components are the foundation of any successful marketing effort.

9 Online Best practices for Fundraising for Nonprofits

June 6, 2023March 1, 2023

If you want to raise more money and build a stronger relationship with your donors, then there are several online fundraising best practices that you should follow. These are proven to increase donations, improve donor retention rates, and help you reach your fundraising goals.

1. Target Your Audience for Better Donor Engagement

Before you start your next online fundraiser, make sure to research your audience and determine which demographics you want to attract. This will give you an idea of what types of messaging and content you should include in your online campaigns. It will also help you identify your most passionate supporters and motivate them to give more to your cause.

2. Create Quality Content for Online Donors

Including relevant and helpful information on your nonprofit website will keep visitors engaged and increase your search engine optimization (SEO) ranking. Be sure to optimize your web copy and blog posts for keywords relevant to your organization’s mission.

3. Add Video to Your Marketing Plan

Videos can be a great way to engage supporters and raise funds through your online marketing efforts. They allow your audience to visualize your work and encourage them to take action. A recent study found that 57% of donors who watched a fundraising video donated afterward.

4. Use Customized Emails for Your Donor Segments

E-blast software like Keela CRM lets you send customized email messages to specific donor segments. You can personalize the message by including their first name, last name, and donation amount. It can also be used to promote events and other fundraisers.

5. Keep Your Donation Forms & Website Mobile Friendly

Nonprofit websites that are easy to navigate on mobile devices will receive more donations than those that aren’t. Embedding your nonprofit’s donation form on the page can ensure that your donors don’t have to leave your site to donate.

6. Track Your Donation Page Conversion Rate

Keeping your nonprofit’s donation page conversion rate high is crucial for boosting donations and improving overall fundraising performance. You can track this metric by tracking how many people navigate away from your donation form before making a donation and then compare it to your donation form’s average donation rate.

7. Use Tailored Storytelling for Your Supporters

A personalized approach to your nonprofit’s fundraising campaigns will engage more donors and raise more funds than a generic one-size-fits-all campaign. Be sure to take the time to research your supporter’s preferences, such as which communication platform they prefer or which events they frequent.

8. Provide an Opportunity for Donor Feedback

Donors often appreciate being able to share their opinions about your organization. Aside from asking them during an event, other ways exist to solicit feedback, such as online surveys and phone calls.

9. Offer a Recurring Donation Program for Your Major Donors

Recurring donations are an excellent way to keep your major donors committed to your mission. Recurring donor programs can be easily implemented on your nonprofit’s website and in mailed marketing materials. Recurring donor programs can also increase retention rates by encouraging donors to stay involved with your organization for a long period of time.

Emails Nonprofits Should Send As Email Marketing

May 10, 2023March 1, 2023

The health of your nonprofit depends on the ability to turn potential supporters into donors. To do this, you need to diversify your approach to email marketing. Whether you are sending one-off fundraising emails or an ongoing newsletter, various messages can help increase your donation and engagement rates. But it can be challenging to find fresh ideas and keep your messages consistent, so here are some emails you should always include in your nonprofit’s email campaign.

1. Personalized Emails

A personalized email can generate transaction rates (donations) up to six times more compared to a generalized email. You can do this by segmenting your list based on your donor’s preferences or even by using artificial intelligence to automatically create segments based on their behavior and interests.

2. Emails About Your Work

Show your supporters that their donations make a real difference in the world with impact stories. These stories can be personal and powerful, providing hard evidence of your nonprofit’s success. They can also help your supporters feel more connected to your work and convince them to give again.

3. Social Proof

Sharing success stories, testimonials, and happy faces of beneficiaries proves that your organization is trustworthy and genuine. It also helps your supporters to connect with your mission and makes them proud to be a part of it.

4. Upcoming Events

Keeping your supporters informed about upcoming events can help boost your email open and click-through rates. This includes things like upcoming volunteer trips, online conferences, and fundraisers.

5. Taking Action

A clear call to action in the email you send is essential for driving support. This can be in the form of a link or a button that links to your long-form landing page with a donation or sign-up form.

6. An Eye-Catching Subject Line

A creative and relevant subject line can make all the difference in your nonprofit’s email open rate. Use this to your advantage by incorporating urgency into your subject line and some information about what your nonprofit is working on or a specific statistic or data point.

7. Sending From Your Name

Using your organization’s name in your emails is another way to create brand recognition and authority. You can use your name or your nonprofit’s logo as the email sender or use a third-party provider to do so for you.

8. Don’t Repeat Yourself

If you are sending the same fundraising email to every recipient, your recipients will start to lose trust in your nonprofit and feel like they aren’t being heard. It can also lead to lower overall open rates and higher apathy.

9. Your Unsubscribe Rate Is Low

Most nonprofits have a relatively low unsubscribe rate. This means your supporters are generally interested in your work and want to hear from you. However, a small percentage of your supporters still don’t want to receive email marketing from you. These people can be difficult to reach and may not be as engaged with your cause as you’d like them to be.

Improve Your Website Strategy Using These 6 Steps

April 5, 2023March 1, 2023

Developing a website strategy is an essential part of marketing your business. It will help you create a more effective and useful website for your customers. It will also enable you to achieve your marketing goals, such as increasing sales or generating leads. Here are some important steps you should use to develop a good website strategy.

1. Getting Started

The first step in creating your website strategy is to gather with your team or managers and decide your objectives. This is an important step because it will determine what decisions you need to make during the planning phase. Examples of objectives include increasing online sales, generating leads, or improving customer satisfaction.

2. Building Your Audience

To develop a successful website, you must identify a target audience and build personas that represent that audience. Having personas helps you identify and target potential customers and increase their chances of buying your products or services. You can use these personas to design content and sections on your site that attract those people.

In addition, creating surveys and asking for feedback is another way to learn more about your target audience. It can also help you better understand their needs and wants, enabling you to provide better service and more effective marketing campaigns.

3. Communicate With Your Web Development Team

Before hiring a designer to work on your website, ensure everyone is clear on the expectations of the project. Schedule meetings to discuss your goals, technology choices, sitemap, wireframes, and content so that your web team knows what you want to achieve from the project. This will ensure that your goals are met and that the end product will meet your company’s expectations.

4. Define Your Branding and Messaging

Having a consistent brand and messaging across your entire website will make it easier for customers to relate to your business and remember its name, logo, and other branding elements. It will also allow your visitors to identify with you and make them more likely to stay on your site.

5. Craft a Sitemap

A sitemap is a flow chart showing how visitors can navigate your site, starting with the homepage and moving to other pages. This can be a very effective tool for ensuring your users are directed in the direction you want them to go, such as buying or scheduling.

6. Self-Identification Page

This type of page allows visitors to quickly find information on the topic they’re most interested in by clicking on the category that best describes their interests. For example, if you’re a manufacturer of solar panels, you may want to create a separate page for your solar panel buyers with all the relevant information they need, from industry insights and product specs to reviews and testimonials.

The best websites will not only look good, but they’ll work well. To do this, you need to take some time and create a site strategy that aligns with your business goals. It can be as simple as adding a contact form or as complex as implementing an on-site funnel that leads visitors to their next step.

Best Practices for Nonprofit Fundraising

March 7, 2023February 27, 2023

Some nonprofits may assume that “best practices” are only a concept that applies to larger organizations, but they can be a valuable addition to any organization’s marketing and fundraising strategy. Especially in the early stages of an organization’s development, following these principles can help ensure that everything from organizational structure to volunteer recruitment is done right.

1. Make your appeal a conversation

Nonprofits often consider their fundraising campaigns a simple transaction — a donor donates. Then a fundraising team sends out a follow-up email asking for repeat donations or monthly support. But that’s not enough for long-term donor retention and sustaining relationships with your supporters.

That’s why many organizations focus their fundraising on telling stories, which helps to build trust and loyalty with donors. Those stories can be as simple as sharing the story of a family impacted by a particular program or issue. Or they can be more complex, like sharing how a specific group of donors achieved an important goal and how their contributions were essential in achieving that goal.

2. Create special events for donors and their families

Special events are a great way to engage your audience and highlight your impact. They can be in person or virtual and are a great opportunity to get your supporters together with partners for fun activities.

3. Share success stories and pictures

The more people hear the story of how your organization has helped someone, the more likely they are to give. This is why many nonprofits share success stories with their supporters through social media and email newsletters.

4. Segment donors and personalize communication

Using data to segment your donors into groups allows you to send emails and other communications that are more relevant to them. This is especially useful for monthly giving campaigns because the same message might be mailed to recurring donors, while it’s less personal to people who haven’t donated in a while.

5. Leverage social media for fundraisers

Facebook and Instagram are increasingly becoming popular social platforms for nonprofits. With billions of active monthly users, these platforms are a powerful way to reach new supporters and boost donations.

6. Recurring donation programs

If your nonprofit has projects that require a large amount of funding throughout the year, consider implementing a recurring gift program for those who are committed to giving in this manner. You can do this by creating a campaign page and adding it to all of your other marketing materials.

Recurring donor programs are a great way to cultivate ongoing support from your existing donors and encourage new ones to become long-term members of your organization. This will ensure that your nonprofit always have a pool of money for its critical work. It also makes your donors feel as though they’re doing a good deed and that their generosity will have an immediate impact on the world.

Key Steps Of Website Management

February 4, 2023

Building a website is only the first step in creating a user-friendly website. How nicely you manage the site makes your website stand out from the crowd! Unfortunately, many business owners often find it intimidating to rightly manage their websites. A company or a website owner should follow marketing objectives if they need to manage their website and business effectively.

If you are struggling to find effective ways to manage your website effectively, in this article, we have mentioned some key steps to follow which can boost your website strategy and growth.

Steps to manage your website effectively

Many website owners will not realize the importance of managing a website effectively. Here are some effective ways to manage the website

Step1 – Determining the availability of resources

It is essential to know the availability of different resources. Building and managing a website is one thing, but knowing the availability of resources and figuring out how to manage them, is another story. This is because it can also be a revenue-generating stream in the long run. You need to devise a plan to divide the work equally among people and allocate different projects every week. Some of the best practices to determine the available resources are:

Identifying the requirements of the stakeholders
Assigning roles to different individuals and clearly dividing the responsibilities between them

Step 2 – Choosing the right content management system

A content management system (CMS) is not only responsible for managing your content, but it will also help manage the basic functions within the website and create plans to effectively manage and publish the right content in the right structure. If you have basic programming skills, it will help you build the right websites. While choosing the right content management systems, you must consider the security and check if they have good support.

Step 3 – Content Creation

Anything you put on the website, which is created for consumers, is called content. Blog posts are considered the most regular kind of content. However, it is also extended to videos, images, downloadables, and webinars. Content is the best way to reach the audience and provide information about your site, which will help you reach thousands of people at a time without spending money on advertisements. You can also follow the best SEO practices to reach millions of audiences through a single platform.

Step 4 – Monitor traffic

After creating content and a website, it is essential to monitor the traffic, which helps build your business. People can use this data for market analytics and use the data to build revenues using the key application of strategies. Different tools are available to choose the right metrics and not to jump to conclusions that take important decisions.

Beginner’s Guide To Email Campaigns

January 4, 2023December 31, 2022

Email marketing is one of the booming parts of email marketing, which helps companies reach their goals by targeting and communicating with the right audience.

The first marking email was sent in 1978, which escalated into over $13 million in sales and is still considered one of the most effective ways of reaching out to potential clients. Although this strategy is not as shiny as the recent social media marketing campaigns, it is still an effective way that yields results in the fastest possible way!

Email marketing works effectively by targeting the right audience and providing them with the necessary information to increase brand value and convert potential leads into customers. Some of the common tactics used in email marketing help in the following:

• Build connections and relationships through personalized engagement with the client
• Increase brand awareness and value by keeping the services provided by the company on top of people’s minds.
• Promoting quality content which can act as a helpful asset in affecting prospective clients
• Generating long-term and valuable leads by enticing the subscribers of newsletters.
• Marketing the different types of products and also the popular ones through various email campaign strategies
• Nurturing the leads to help maintain the brand reputation does keep hold of the customers.

Steps for email marketing

Here are the essential steps you can follow if you’re beginning the process of email marketing.

Defining the audience

One of the primary steps in any marketing and campaign creation is knowing whom to target. A great email campaign to the wrong audience will yield no results. Hence, defining your audience by building a persona is the first step in tailoring it to the needs of your company goals.

Establishing goals

When we speak of goals, we are talking about the goals of an email marketing campaign. If you have already developed a campaign in the past, it is important to know the statistics and the working of different email patterns, which will boost the way you reach the audience.

Building email list

It is important to have an email list of all the targeted audiences. This means you can contact the person on your list and campaign your products to them. By targeting the right audience, you can build your list; however the contrary, many send your emails to the spam folder. Make a note of the subscribers; people who visit your page or subscribe to your newsletter can all be added to your list.

Choosing the campaign type

There are a ton of campaign options to choose from! The answers to most of the questions that arise during this stage are subjective and can only be learned by different trial and error methods. One of the best ways to curb the ambiguity of selecting the campaign type is to research and experiment with the different types of campaigns.

Tips For Creating A Successful Brand Campaign

December 5, 2022December 2, 2022

If you’re like most small businesses, the words “branding” and “campaign” don’t usually come up in conversation. However, if you want to grow your business, it’s time to start thinking about branding.

Branding is important because it helps people recognize your company as a whole—from your logo to your website and everything in between. Your brand can make or break you as a company; if customers don’t like what they see when they look at your business, they won’t want anything to do with it.

This guide will give you tips on creating a successful brand campaign so that customers love everything about your business even before they visit the first time!

Branding is Important

Branding is important, and it’s also one of the easiest things to overlook. It can make or break your company, but it often doesn’t get the attention that it deserves.

When you brand your company, you’re creating an image for yourself and your business that people will recognize. You want this image to be memorable, so they remember it easily when they’re looking for a product or service like yours in the future.

This is especially important if you have multiple products or services because each one should have its own unique brand identity so customers can identify them individually.

Be Constantly Consistent with Your Messaging

Consistency is crucial to the success of any campaign, but it’s especially important for brand campaigns. If your messaging isn’t consistent across all platforms and mediums, you risk confusing or losing your audience. Whatever platform you choose to run your campaign should have a clear message that ties into your overall brand strategy.

Make Value the Core of Your Brand Identity

Identifying your brand’s value is a good place to start when creating your brand identity. Value is what you offer to your customers in exchange for their money. If you can’t define it, you can’t measure it and that makes it very hard to improve upon.

So what exactly does value mean? It could be tangible things like product quality or intangible things like customer service, or even something as simple as the experience of interacting with a brand on social media or even just in person.

Make Sure the People Creating Your Content Have a Sense of Humor

A sense of humor is important when creating content for your brand campaign. People are likelier to follow your brand if they like how you present yourself, and humor can help you stand out from the competition.

If you follow these tips, you’ll have a successful brand campaign in no time!

Creating a successful brand campaign is something that every business owner should consider doing. With the right resources and knowledge, it can be done with ease. At the end of the day, all you need is a creative idea and some good advice from people who know what they’re doing (like us!).

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