If you want to reach your fundraising goals, fostering relationships with your donors is very essential. Earning their trust and building a strong relationship with them will help you to expand your mission. Having a strong bond with your donors will make it easier for your to achieve your fundraising goals and simplifies your efforts. Therefore take out some time to understand your donors and bond with them so that they will support and help you with your future ventures.
Non-profit organizations practice various methods to retain their donors, earn their trust, and gain their long-term support. Many of them meet their donors through online platforms whereas some meet them one-on-one to understand them better.
You may follow this guide if you are looking for more efficient ways to build a relationship with your donors and gain their support for your future ventures.
Provide your donors with interesting volunteer opportunities
Your donors come from different backgrounds and have different interests. So, find volunteering activities that will pique the interest of your targeted donors. Make sure that you are offering various opportunities that match their interests. You can provide:
Opportunities for the donors to become fundraisers
There will be many donors who will be interested in directly participating in your campaign. So, for such donors, allow them to collect funds from their peers and family on your behalf.
Provide virtual volunteer opportunities
There will be many donors who do not wish to participate in the fundraising activities in person. Such people may prefer to participle remotely. So, provide virtual volunteering opportunities for those busy donors who prefer flexibility.
Keep your donors informed
The key to building and strengthening any relationship is communication. The same goes in the context of fundraising. Maintain a genuine and continuous conversation with your donors. Keep them informed. Let them know how your fundraising campaign is progressing, how much funds have been collected so far, how are you planning to budget the campaign, and so on.
Make use of the CRM platform to manage your contacts
You can make use of the CRM platform to strengthen your relationship with your donors. It will save you time, will collect data on your behalf, and customize your conversation with them. You can make use of the CRM platforms that are built for charities to manage multiple platforms and campaigns effectively.
Use Video Testimonials
A video testimonial is one way to make you look authentic. Record videos of testimonials of the beneficiaries and let your donors know how their contributions have helped someone or made some positive change in society. Such content will motivate your donors and give them a sense of pride.
Ask your donors their opinion and feedback
You can ask for feedback from your donors. Conduct surveys, polls, or reviews to know their opinions. Asking for their opinions and advice will give them a sense of belonging, which will strengthen your relationship with the donors.
Follow these five golden tips to strengthen your bond and build a long-lasting relationship with your donor.