Email marketing is one of the most impactful forms of digital marketing that offer a high ROI for every dollar spent. It is an effective way to communicate with your existing and targeted customers. It will help create quality leads, boost brand awareness, and improve sales.
Many reports show that there are over 4 billion email users across the world. Along with this large user base, they offer high ROI, making it one of the most loved marketing methods.
Even though everyone can use email marketing to their advantage, only a few marketers know the best practices to improve their sales and raise brand awareness. So, if you are looking for the right strategies to enhance your email marketing, you are in the right place!
Here are the top 3 tips for you to improve the success rate of your email marketing campaign.
Use a catchy subject line.
Your subscribers and the targeted audience will receive tons of emails daily. As a result, it is natural for your audience to skip or ignore your emails. Therefore it is vital to make your email catchy to appeal to the audience. One of the best practices to grab the audience’s attention is creating a catchy subject line.
Studies show that more than 47% of people open an email based on the subject line. Moreover, it is found that over 60% of people report your email as spam just by reading your subject line.
Thus, the subject line of your email will decide the success and failure of your email marketing strategy. To make your subject line appealing, you can follow these tips:
- Use Fear of missing out. This is a psychological strategy where you make your audience feel they might miss out on something important if they don’t take action. Adding words like ‘urgent,’ ‘alert,’ and ‘important’ can increase the open rates of emails.
- To make the audience open the email, use a subject line that will evoke curiosity.
- Create a comical headline
- Understand the audience’s pain points and use them in the subject line.
Personalize the email
Take the personalization strategy beyond the recipient’s name. Come up with content relevant to the subscriber and connect with them. For example, a tool like GetResponse enables you to add emojis in the email’s subject line and body. This is an effective strategy to improve email performance.
Here are some of the tips to personalize emails:
- Instead of using business email, you can use personal email.
- Focus on a special day in the life of the subscribers, like a wedding day or birthday.
Create a focused call-to-action
Instead of using generic calls-to-actions like ‘buy now or ‘shop now, you can consider using a call to action that will stimulate curiosity. For example, you can use a call to action like ‘Is it hard to detect?’ or ‘is it short?’
Email marketing is an effective marketing strategy. So, ensuring that you provide outstanding services and products and effectively communicating with the audience will boost email performance.